Technology that provides support Ghetcon is an innovative start-up with a high social impact that operates in the healthcare sector, specifically in the field of oncology.
Founded in Milan (Italy) on February 13, 2025 by Alessandra Pedrotti Catoni, Ghetcon has developed the digital platform Oncotribe. w

• THE STORY

From a hospital bed, a vision

THE STORY
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From a hospital bed
A vision

In January 2024 at age of 43, Alessandra Pedrotti Catoni (Founder & Creator of Oncotribe) was diagnosed with two breasts carcinomas and the tumor had spread to the lymph nodes in her arm. She underwent a total mastectomy and axillary limph node dissection and then six months of chemotherapy.

The platform was born from an oncology patient who experienced isolation first-hand, saw the system’s failures up close and decided to build the solution herself

Over 11 months spent between hospitals and clinics, she uncovered a systemic gap: millions of patients and families are left alone without a platform integrating emotional, nutritional and practical support, evidencing the undemocratic nature of oncology care

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Explore our beliefs

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Find out what we do

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How we give back

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• MISSION

Democratising cancer support

Cancer doesn’t discriminate.
Access to support does.

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Italy

Today a cancer patient in Italy pays up to €110 for nutrition counseling and €90 for a psychology session, if they can find one at all. Those without financial means are excluded entirely and assume, at the outset, that any support is unaffordable and inaccessible

Europe

European healthcare systems excel at clinical treatment but leave an enormous gap in holistic/care support. Oncotribe bridges this divide: specialist services at a fraction of market cost, intimate safe communities, expert-curated content all in one app

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Market Research

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Our Services

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BELONGING

Where isolation exists, we create a community

ACCESSIBILITY

Where support is a luxury, we make it a right

INTEGRATION

Where fragmentation exists, we build one platform

VISION

Bringing Everyday Courage to millions

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• VISION

Bringing Everyday Courage to millions

Bridging the gap

Clinical cancer treatment has made extraordinary progress. Patient support has stood still. Oncotribe builds the platform that healthcare systems cannot offer and that the private market makes accessible only to a few.

3 European markets - designed replication

We start in Italy, France, and the United Kingdom. Each country presents specific gaps in cancer support: Ghetcon analyses these and develops tailored services in partnership with local professionals and institutions.

Cancer should never be faced alone. With Oncotribe, it won't be. Cancer should never be faced alone. With Oncotribe, it won't be. Cancer should never be faced alone. With Oncotribe, it won't be.
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• OUR AMBITION

Becoming the global reference point for cancer support

Our ambition is not to build an app. It is to build a new standard of cancer care.

One where emotional, nutritional, and practical support is an integral part of the journey – accessible, professional, and human

• TEAM